Sample Questionnaire: Customer Insights

With Customer Insight-driven surveys, you are able to collect and analyze data around your customers' satisfaction. This includes use of the Net Promoter Score as well as more pointed questions on experience. From there, you can take action on the insights and improve customer loyalty while also creating content based on onboarding/implementation etc. 

Below are sample questions for Customer Insight surveys.

QUESTION 1

Question type: Choose-many

What changes would this company have to make for you to give it a higher rating?

  • Better customer support
  • More 1-on-1 training
  • Quicker implementation process
  • Other

QUESTION 2

Question type: Choose-one

When looking for this product, how likely are you to consider our company first?

  • Extremely likely
  • Very likely
  • Somewhat likely
  • Not so likely
  • Not at all likely

QUESTION 3

Question type: Choose-many

Which of the following words would you use to describe our products?

  • Reliable
  • High quality
  • Useful
  • Unique
  • Overpriced
  • Unreliable

QUESTION 4

Question type: Choose-one

How well do our products meet your needs?

  • Extremely well
  • Very well
  • Somewhat well
  • Not so well
  • Not at all well

QUESTION 5

Question type: Choose-one

How would you rate the value for money of our product? 

  • Excellent
  • Above average
  • Average
  • Below average
  • Poor

QUESTION 6

Question type: Choose-one

How responsive have we been to your questions or concerns about our products?

  • Extremely responsive
  • Very responsive
  • Somewhat responsive
  • Not so responsive
  • Not at all responsive

 QUESTION 7

Question type: Choose-one

How long have you been a customer of our company?

  • This is my first purchase
  • Less than six months
  • Six months to a year
  • 1-2 years
  • 3 or more years

QUESTION 8

Question type: Choose-one

How likely are you to purchase any of our products again?

  • Extremely likely
  • Very likely
  • Somewhat likely
  • Not so likely
  • Not at all likely

QUESTION 9

Question type: Testimonial

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