First, imagine (or write out) the end statements/ value props you would like to have your customers validate
Determine what content assets are important (i.e. statistics, case studies testimonials, etc.). This will allow you to effectively reverse-engineer the questions that will lead you to the most powerful content to use in your marketing initiatives.
Reverse Engineering: Determine what the ideal end statements or "headlines" will be and work backward to form questions:
Ex. X% of surveyed organizations realized a return on their investment in [Company Name] in 6 months or less."
Survey Question: How quickly did you realize a return on your investment with [Compaany Name]?"
Always feel free to reach out directly to your dedicated Customer Success Manager or Survey Strategist with any questions, or email email@example.com.
Here is a link to our Project Ideas and Sample Questionnaires.