The first step for any successful project with TechValidate is determining what types of content assets you want to produce in support of one of your marketing initiatives – before sending questionnaires. We do NOT recommend that you survey customers for the sake of collecting information and then figure out how to use this information after the fact.
Generally, clients use TechValidate to support five categories of marketing objectives. We summarize the typical objectives and how TechValidate assists in the completion of each activity below. We suggest that you and your team review the list and select the objective and content assets that best match your immediate marketing goals.
Marketing Objective | Use TechValidate to… | TechValidate Content Assets |
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1) Product Launch / Announcement |
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2) PR Announcements / Awareness Activities |
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3) Demonstrate Customer Success |
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4) Show Traction for a Solution |
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5) Lead Generation |
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Attached is a template to help guide you through the marketing objectives workflow.
Please share your marketing objective with us at support@techvalidate.com. With your goals in mind, we can review your questionnaire and ensure that it will meet your objectives.
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