Why use TechValidate to create content for a Product Launch?
It's inherently difficult to generate proof about customer success for product launches. TechValidate clients, like HP and VMware, have been able to get around this obstacle by surveying early adopters or beta users in order to have verified customer proof points in hand at the time of launch. This blog post profiles how HP created hundreds of customer content assets for 8 simultaneous product launches.
You can check out how HP packaged up their results from an outreach project out to HP Agile Manager beta customers here: http://www.techvalidate.com/portals/hp-agile-manager
Download the attached doc for an example questionnaire to generate proof from a small group of early adopters or beta customers.
Comments