Why use TechValidate to create content for a Product Launch?
It's inherently difficult to generate proof about customer success for product launches. TechValidate clients, like HP and VMware, have been able to get around this obstacle by surveying early adopters or beta users in order to have verified customer proof points in hand at the time of launch. This blog post profiles how HP created hundreds of customer content assets for 8 simultaneous product launches.
You can check out how HP packaged up their results from an outreach project out to HP Agile Manager beta customers here: http://www.techvalidate.com/portals/hp-agile-manager
Below is an example questionnaire to generate proof from a small group of early adopters or beta customers:
Q1: What challenges did you face before implementing Acme 5.0?
- High cost of managing IT
- Lack of visibility across IT domains
- Difficulty determining cause of outages
- Slow problem resolution time
- Manual processes caused errors and inconsistent results
- Other
Case Study Section: Challenges
Q2: Which Acme products do you use in production today?
- Operations manager
- Agents
- Acme virtualization plug in
- Operations manager 2
- I don’t know/Not applicable
Case Study Section: Use Case
Q3: What are you monitoring with Acme 5.0?
- Storage devices
- Network devices
- Virtualized servers
- Linux servers
- Other
Case Study Section: Use Case
Q4: What are the key reasons your organization deployed Acme 5.0?
- Reduced IT management costs (OpEx)
- Increased availability of business services
- Reduced number of separate IT monitoring groups
- Automated problem resolution
- Improved collaboration among IT groups
- Other
Case Study Section: Results
Q5: Please estimate how you much you will reduce OpEx by using Acme 5.0.
- > 50%
- 40 – 50%
- 30 - 40%
- 20 - 30%
- 10 – 20%
- 0 - 10%
- No reduction in OpEx
- I don’t know/ Not applicable
Case Study Section: Results
Q6: Please estimate how much you will reduce your costs associated with downtime, using Acme 5.0.
- > 50%
- 40 – 50%
- 30 - 40%
- 20 - 30%
- 10 - 20%
- 0 - 10%
- No reduction in downtime costs
- I don’t know/Not applicable
Case Study Section: Results
Q7. How much did you decrease the amount of time needed to build reports manually with Acme 5.0?
Over 10x
8-10x
6-8x
4-6x
2-4x
1-2x
Case Study Section: Results
Q8. What new features of Acme 5.0 will have the greatest impact on your organization?
Improved user interface
Integration with Acme x100
Integration with Acme x200
Mobile access to dashboard
Other –please specify
Case study section: Results
Q9: In a few sentences, describe the benefits you’ve seen with Acme 5.0. Please consider:
- Time savings
- Cost savings
- Efficiency gains
Case Study Section: Testimonials
Q10. In a sentence or two, please describe the main reasons your company made the move to Acme 5.0.
Case Study Section: Testimonials
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