Questionnaire Best Practices

From our experience, the most successful questionnaires have a clear goal and are tied directly to ongoing marketing activities (e.g. product launch, case study generation, etc.) We recommend you read our Selecting a Marketing Initiative help topic.

Beyond developing a clear understanding of what you want TechValidate to generate, we offer some best practices and important tactics for increasing response rates for questionnaires:

 

  1. Ask questions that capture specific benefits that differentiate aspects of your product, so that the response data will reflect positively on your product when published. 
  2. Questionnaire Design Methodology: Here is a link to our walkthrough for reverse-engineering questions from your ideal end statements. 
  3. Here is a Sample Questionaire for reference. If you have any questions or would like us to review your questionnaire before sending it, please send us an email at support@techvalidate.com.

Tactics for increasing response rates for questionnaires:

  1. In our email campaign, list the 'Sender' of the questionnaire as an actual person at your company (e.g. an executive at your company or a sales or support person that the customer might know). You can configure this setting on the Options page in the tool.
  2. Be cognizant of other emails outside of TechValidate going out to customers from your company
  3. Scheduling emails for Monday and Tuesday mornings for the highest response rate. 
  4. Importing a strong customer list that represents engaged customers. 
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