Step 1: Determine your Marketing Initiative
(successful ideas here: https://www.techvalidate.com/use-cases)
Step 2: Collect targeted information from your customers via a survey project
Step 3: Publish TechValidate content assets – auto-generated 3rd-party verified marketing materials
Step 1: Determine your Marketing Initiative
Determining what messaging you would like to create content about. Determine what types of TechValidate content assets you want to produce.
Thinking through exactly what statements you would like customer proof for, and we'll reverse engineer those into questions to line up to those statements.
- Examples of marketing initiatives: Selecting a Marketing Initiative.
- Project ideas: Use Cases.
Step 2: Survey your customers
In this phase, you will build a list of recipients and use TechValidate's turnkey email campaign to send a questionnaire to gather targeted deployment information from your customer base.
For recommendations on how to build recipient lists and questionnaires:
Step 3: Publish & Utilize TechValidate Content Assets
Once you have collected responses from your customers, you can then rapidly publish TechValidate content assets – TechFacts, case studies, charts, and customer reviews – from those responses. As always, understanding the overarching marketing objective determines what kinds of assets you will want to build with TechValidate, and how you will want to leverage them once published. The system will walk you through the creation of each type of content asset.
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