Sample Questionnaire: Competitive Differentiation

Below is a Sample TechValidate Questionnaire with a focus on Competitive Differentiation.

Competitive differentiation is a strategic positioning tactic to set your products, services, and brands apart from those of your main competitors. When your audience clearly sees how your offering is different from other vendors they are evaluating, it is easier to influence the decision makers your sales team is going after.

Please contact us at support@techvalidate.com for help with questionnaire design, and refer to our knowledge base for an overview of the types of questions TechValidate supports.

  

QUESTION 1

Question type: Choose-Many                       Case Study Section: Challenges

Which vendors did you evaluate or replace prior to selecting Acme Systems?

  • IBM
  • HPE
  • Cisco
  • Microsoft
  • Dell

 

QUESTION 2

Question type: Choose-Many                       Case Study Section: Challenges

What challenges were you experiencing with your previous vendor(s) that prompted you to evaluate Acme Systems?

  • Unable to scale performance tests
  • Difficulty integrating testing solutions into existing tools
  • Low/no ROI for the investment
  • Untimely support/poor customer experience
  • Other

 

QUESTION 3

Question Type: Choose-Many                      Case Study Section: Use Case

What tools [software, products, services, etc.] did you use prior to Acme Systems? Or what tools are you currently using?

  • HPE [Product Name]
  • BMC [Product Name]
  • Dell [Product Name]
  • Microsoft [Product Name]

 

QUESTION 4

Question Type: Choose-Many                      Case Study Section: Use Case

What features of Acme Systems do you value the most when compared against competitive solutions?

  • Performance, scalability, and flexibility of implementation
  • Centralized management across a distributed environment
  • Breadth of capabilities and support
  • Integration with organizational tools currently being used

 

QUESTION 5

Question Type: Choose-Many                      Case Study Section: Results

What benefits have you experienced, or expect to experience, as a result of using Acme Systems?

  • Improved the efficiency of business processes
  • Reduced costs
  • Improved return on software investment
  • Proactive versus reactive management [support, consulting, troubleshooting, etc.]

 

QUESTION 6

Question Type: Choose-Many                      Case Study Section: Results

Which of the following statements do you agree with?

  • I would recommend Acme Systems over Dell [any main competitor(s)] because Acme’s integration capabilities are superior.
  • Acme Systems offers a better price for the services offered compared to competitive solutions.
  • Acme System’s support exceeded my expectations compared to similar vendors I have worked with in the past.

 

QUESTION 7

Question Type: Choose-Many                      Case Study Section: Results

What were the most valuable aspects/features of Acme Systems in your decision to choose Acme over other vendors you evaluated?

  • Relationship & communication with the Sales Rep
  • Expansive feature options
  • Compatibility with current organizational tools
  • Price point compared to offered features/services

 

QUESTION 8

Question Type: Choose-One                                    Case Study Section: Results

How quickly did you see a return on your investment in Acme Systems compared to vendors you have worked with in the past?

  • Immediately
  • 1-4 months
  • 1-6 months
  • 6-12 months
  • 12+ months
  • I don’t know / Not applicable

 

 QUESTION 9

Question Type: Matrix                      Case Study Section: Results

Please rate Acme Systems on the following capabilities compared to other vendors/competitors you have evaluated or used.

  Best in Class Significantly Better Better Worse
Breadth of capabilities & integrations        
Ease of use for increased adoption        
Dedicated & responsive customer support        
Value returned for the price        
Overall software performance        

 

QUESTION 10

Question Type: Open-Ended                       Case Study Section: Testimonials 

In a sentence or two, what was your overall experience using Acme Systems, with particular attention to experiences you’ve had in the past with other vendors?

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